Moser Baer - setting examples...
I've been on the look out for some of the Indian companies that have gone out to excel in their fields globally. One such company is Moser Baer. It came to me as a surprise that Moser Baer is an Indian company, as the name isn't remotely Indian. The name sounds like German and I thought that since there's a manufacturing plant of Moser Baer in India, it must be an MNC. However, the misconception was absolved for the good, and I'm here blogging about it.
Moser Baer has gone miles since its inception and serves as an exemplar for aspirant technopreneurs. I add here a brief description of Moser Baer as in it's website.
A typical CD has a unique spiral track of data, which, if straightened, would be around 5 km long. It takes a single-minded, precise and persistent approach to lay such a path. At Moser Baer, our spiralling growth is a result of the same meticulous approach we use to make our media, applied to running our company.
The company was founded in New Delhi in 1983 with a clear vision— to operate in products with high entry barriers, from the technology as well as capital point of view. Given the fact that high obsolescence usually goes hand in hand with high technology, the risk and reward equation had to make sense. It started as a Time Recorder unit in technical collaboration with Maruzen Corporation, Japan and Moser Baer Sumiswald, Switzerland.
However, it was in 1986 that Moser Baer found its true calling. This was the time when the data storage field—the marvel of creating a memory second only to the human brain out of some plastic, specialty chemicals and dyes— caught the attention of an engineer with a masters degree in mechanical engineering from the Imperial College, London. So what if this meant breaking into what was till then the exclusive preserve of Japanese and Taiwanese manufacturers, questioning the paradigm that no Indian manufacturer could be competitive in the global space and fighting the image that India was a country that borrowed technology and did not create it? Such challenges only further inspired Moser Baer founder and managing director Deepak Puri to take the company to the forefront of the optical media industry.
Undertaking its first and only diversification into the data storage industry, Moser Baer initially manufactured 5.25" Floppy Diskettes, graduating to 3.5" Micro Floppy Diskettes (MFD) in 1993. Today, Moser Baer is the world's fifth-largest manufacturer of MFDs. Its unique strength in diskette manufacturing comes from products conforming to stringent international quality standards with a cost-effectiveness that few can match.
In 1999, Moser Baer spread its wings into Recordable Optical Media, setting up a 150-million unit capacity plant to manufacture Recordable Compact Disks (CD-Rs) and Recordable Digital Versatile Disks (DVD-Rs). The strategy for the optical media project was identical to what had successfully been implemented in the diskette business—creating a facility that matched global standards in terms of size, technology, quality, product flexibility and process integration. The company is today the only large Indian manufacturer of magnetic and optical media data storage products, exporting approximately 90% of its production.
Since inception, Moser Baer has always endeavored to create its space in the international market, something that very few Indian manufacturers have been able to achieve. Aiding the company in its efforts has been a carefully-planned and sustainable model—low costs, high margins, high profits, reinvestment and capacity growth. Along the way, deep relationships have been forged with leading OEMs, with the result that today there are hardly any players in the field that Moser Baer is not associated with.
Milestones:
Our Values
Hats off!!!
Moser Baer has gone miles since its inception and serves as an exemplar for aspirant technopreneurs. I add here a brief description of Moser Baer as in it's website.
A typical CD has a unique spiral track of data, which, if straightened, would be around 5 km long. It takes a single-minded, precise and persistent approach to lay such a path. At Moser Baer, our spiralling growth is a result of the same meticulous approach we use to make our media, applied to running our company.
The company was founded in New Delhi in 1983 with a clear vision— to operate in products with high entry barriers, from the technology as well as capital point of view. Given the fact that high obsolescence usually goes hand in hand with high technology, the risk and reward equation had to make sense. It started as a Time Recorder unit in technical collaboration with Maruzen Corporation, Japan and Moser Baer Sumiswald, Switzerland.
However, it was in 1986 that Moser Baer found its true calling. This was the time when the data storage field—the marvel of creating a memory second only to the human brain out of some plastic, specialty chemicals and dyes— caught the attention of an engineer with a masters degree in mechanical engineering from the Imperial College, London. So what if this meant breaking into what was till then the exclusive preserve of Japanese and Taiwanese manufacturers, questioning the paradigm that no Indian manufacturer could be competitive in the global space and fighting the image that India was a country that borrowed technology and did not create it? Such challenges only further inspired Moser Baer founder and managing director Deepak Puri to take the company to the forefront of the optical media industry.
Undertaking its first and only diversification into the data storage industry, Moser Baer initially manufactured 5.25" Floppy Diskettes, graduating to 3.5" Micro Floppy Diskettes (MFD) in 1993. Today, Moser Baer is the world's fifth-largest manufacturer of MFDs. Its unique strength in diskette manufacturing comes from products conforming to stringent international quality standards with a cost-effectiveness that few can match.
In 1999, Moser Baer spread its wings into Recordable Optical Media, setting up a 150-million unit capacity plant to manufacture Recordable Compact Disks (CD-Rs) and Recordable Digital Versatile Disks (DVD-Rs). The strategy for the optical media project was identical to what had successfully been implemented in the diskette business—creating a facility that matched global standards in terms of size, technology, quality, product flexibility and process integration. The company is today the only large Indian manufacturer of magnetic and optical media data storage products, exporting approximately 90% of its production.
Since inception, Moser Baer has always endeavored to create its space in the international market, something that very few Indian manufacturers have been able to achieve. Aiding the company in its efforts has been a carefully-planned and sustainable model—low costs, high margins, high profits, reinvestment and capacity growth. Along the way, deep relationships have been forged with leading OEMs, with the result that today there are hardly any players in the field that Moser Baer is not associated with.
Milestones:
| 1983 |
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| 1985 |
|
| 1987 |
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| 1998 |
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| 1999 |
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| 2000 |
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| 2002 |
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| 2003 |
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| 2004 |
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- Meticulous: To persevere till we reach quality perfection, and beyond
- Open: To encourage and be accessible to new ideas and feedback
- Selfless: To give back to society
- Ethical: To be honest and ethical in our business
- Responsible: To fulfill our commitments on time, every time
Hats off!!!
posted by Aravind at
8:13 AM
1 Comments:
Absolutely man!
When I had come to know that Moser is Indian.....I too was awestruck !
Thats what you can call a true Indian tech powerhouse which is into products rather than services.
By
Abhilash Ravishankar, at 2:20 AM
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